La Mer - Summer Campaign Stills

In my capacity as an AI artist for Resn, I worked on La Mer’s Summer Campaign Stills, creating high-quality final still images. Resn managed the client relationship, creative direction and original 3D scene files. I went on to use those supplied 3D files in Blender and renders as structural material/lighting guides for the final AI imagery. The 3D references established the product placement, composition, label positioning and overall structure of each image. Using custom node-based AI workflows, I then recreated and refined the materials, surfaces, lighting and environments to produce the final stills. The central challenge of this project was revision consistency. A small requested change to an object or composition could cause the entire generated image to shift, so I had to find ways to preserve approved areas while changing only the necessary detail.